Case Study
Dallas Mavericks – NBA Fan Experience
The central digital platform for the Dallas Mavericks, delivering a premium courtside experience to fans. Features include live game tracking, digital ticket management, and deep integration with the American Airlines Center arena services.
Game Coverage
82+ Games Per Season
Ticketing
Zero-Paper Entry
Content
24/7 Exclusive Mavs Feed
The challenge
NBA fans demand instantaneous data. The challenge was building an architecture that could sync live play-by-play data, shot charts, and player stats with zero lag, while also serving as a reliable digital key for stadium entry and in-seat amenities.
Our approach
- High-Velocity Data Sync: Built a robust integration with official NBA data feeds to provide live play-by-play and box scores.
- Seamless Venue Experience: Integrated SDKs for mobile-first ticketing and wayfinding within the arena.
- Rich Media Engine: Developed a custom video player and feed system to handle high-definition highlights and Mavs Academy content.
- Push Notification Strategy: Engineered a segmented notification system to alert fans of game starts, scores, and breaking news without spamming.
- Reliability Engineering: Optimized the app to maintain functionality even in high-density stadium environments with congested cellular networks.
Feature highlights
Technical wins that materially improved UX, performance, or security for this product.
Live Shot Charts
Interactive visual representations of every shot taken during the game, updated in real-time.
Secure Ticket Vault
A streamlined interface for buying, transferring, and scanning tickets via Ticketmaster integration.
Interactive Roster
Deep-dive player profiles with historical stats, career highlights, and real-time season averages.
Arena Services
Mobile-first features designed to enhance the in-stadium experience, from maps to merchandise.
Technical stack
A clear breakdown of how this product is architected across frontend, backend, and infrastructure.
Frontend
- React Native
- Redux
- Reanimated
Backend
- Node.js
- GraphQL (to aggregate multiple sports data providers)
Infrastructure
- AWS (Lambda, S3)
- Firebase Cloud Messaging
Technical feature list
From onboarding to the core experience.
The primary feed with upcoming schedules and trending team news.
The live hub for active games with play-by-play and stats.
The digital wallet for season and single-game passes.
The integrated merchandise experience for official team gear.
Have a similar challenge in mind?
We can adapt this architecture to your use case, stack preferences, and compliance requirements.